Marketing
市场营销是一门高度动态的学科，随着顾客态度的变化而蓬勃发展, economies, technology, culture, and beyond. 我们为学生提供知识和技能，以更好地理解这些变化, 同时培养有价值的客户关系, developing new markets, 在一个快速发展的世界中打造卓越的品牌.
Department Overview
Undergraduate Programs
Marketing Concentration
我们鼓励学生在规划课程时保持广阔的视野. A strength in the sciences makes you more sensitive to technological change; writing and public speaking courses help you become a better communicator of ideas; history and literature provide a perspective on change in society; psychology and sociology develop your insight into human behavior, and so forth.
Curriculum
5 courses
3
Core Courses
| Course # | Course Name | Notes |
|---|---|---|
| MKTG1021 | Marketing Principles | Prerequisite: ACCT1021 |
| MKTG2153 | Customer Research | Prerequisites: BZAN1135 and MKTG1021 |
| MKTG4256 | Applied Marketing Management | Must be taken senior year. 前提条件:MKTG1021和MKTG2153 |
2
Marketing Elective Courses
| Course # | Course Name | Notes |
|---|---|---|
| MKTG Elective | Any Marketing Elective | 查看“市场营销选修课”选项卡. 请注意:并非每个学期都提供所有课程. Prerequisite: MKTG1021 |
| MKTG Elective | Any Marketing Elective | 查看“市场营销选修课”选项卡. 请注意:并非每个学期都提供所有课程. Prerequisite: MKTG1021 |
可选课程, 学生可以开发课程序列，以支持各种不同的可能的职业道路. 请注意，每个序列提供三门课程. 学生不应该必修这三门课程, 但应该根据他们的兴趣选择三个中的两个. 学生应该向市场部的指导老师咨询建议.
5
职业道路课程序列(可选)
| Career Path | Course Names |
|---|---|
| Sales | Professional Selling & Sales Management Retailing 客户关系管理 |
| Retailing | Retailing 产品规划与策略 Consumer Behavior |
| Product Management | 产品规划与策略 Consumer Behavior Communication & Promotion |
| Advertising | Communication & Promotion Retailing 产品规划与策略 |
| Marketing Research | Consumer Behavior 产品规划与策略 营销信息分析 |
非管理专业学生辅修市场营销
本辅修课程面向对定量和定性市场营销知识和技能有兴趣的非商科学生，为将来从事市场营销和广告工作做准备.
Curriculum
6 courses
4
Required Courses
| Course # | Course Name | Notes |
|---|---|---|
| ACCT1021 | 财务会计概论 | |
| MKTG1021 | Marketing Principles | Prerequisite: ACCT1021 |
| MKTG2153 | Customer Research | 先决条件:任何统计学课程和MKTG 1021 |
| MKTG4256 | Applied Marketing Management | 前提条件:MKTG1021和MKTG2153 |
2
Marketing Elective Courses
| Course # | Course Name | Notes |
|---|---|---|
| MKTG Elective | Any Marketing Elective | 查看“市场营销选修课”选项卡. 请注意:并非每个学期都提供所有课程. Prerequisite: MKTG1021 |
| MKTG Elective | Any Marketing Elective | 查看“市场营销选修课”选项卡. 请注意:并非每个学期都提供所有课程. Prerequisite: MKTG1021 |
市场营销选修课样本清单
以下是本科学生可选的选修课示例列表. 请注意，并非每个学期都有所有课程. 请访问课程信息和时间表页面在Agora当前提供的最新列表.
| Course # | Course Name |
|---|---|
| MKTG2152 | Consumer Behavior |
| MKTG3114 | 战略定价与营销 |
| MKTG3148 | Services Marketing |
| MKTG3153 | Multichannel Retailing |
| MKTG3154 | 整合营销传播 |
| MKTG3156 | Digital Marketing |
| MKTG3157 | Professional Selling & Sales Management |
| MKTG3158 | Product Planning & Strategy |
| MKTG3165 | Strategic Brand Management |
| MKTG3177 | Heritage Marketing |
| MKTG3178 | Design Thinking & Strategy |
| MKTG3180 | Sports Marketing |
| MKTG/ISYS3205 | TechTrek West |
| MKTG/ISYS3253 | Digital Commerce |
| MKTG3256 | Digital Agency Experience |
| MKTG3258 | 客户洞察营销分析 |
| MKTG3260 | 消费者、企业的可持续行为 & Societies |
| MKTG3625 | Luxury Marketing |
| MKTG6157 | 策略销售与说服 |
| MKTG6610 | Sports Marketing |
| MKTG/ISYS6635 | New Media Industries |
Full-Time Faculty
Consumer Insights Panel Lab
消费者洞察小组实验室的创始人Nailya Ordabayeva说, seated at left, 1月25日，卡罗尔管理学院的克里斯蒂娜·尼科洛娃和同事们一起庆祝实验室的开业, 2016. (Lee Pellegrini)
Career Tracks
电子游戏软件的市场营销毕业生在各个领域从事职业, 包括广告和促销, brand management, sports marketing, retailing, marketing research, product management, and sales. 学生可以开发支持不同职业道路的课程序列，使他们成为任何行业雇主的有吸引力的候选人.
Sample List of Employers
Classes of 2021 and 2022
Akamai
Bank of America
BDO
Bloomingdale's
Citi
Criteo
Dell
Deloitte
Digitas
DocuSign
E&J Gallo Winery
Epsilon Data Management LLC.
EY
Fairwinds
Goldman Sachs
IBM
Ipsos
JP Boden
JPMorgan Chase
Kantar
Maryville Consulting Group
Mastercard
Meltwater
Mercer
New York Jets
Oracle
Playbook Sports
PNC Bank
Procter & Gamble
Publicis Sapient
Rapid7
Red Ventures
Renaissance Medical Group
Reynolds American
Rise Interactive
State Street
The TJX Companies
Wayfair
Wood Mackenzie
Student Awards
Every year, 卡罗尔学院的市场营销系为最优秀的学生颁发学术奖, ethics, endurance, service, and excellence in marketing.
Study Abroad
让自己沉浸在不同的文化中, 发现你的纪律和你自己的各个方面, gain new perspective, 培养重要的人际关系.